Is not just our tagline; it's our mantra. it communicates our focus on helping to make the world healthier, one life at a time. From the time we opened our first store in 1977, our mission has been to help people achieve their health and wellness goals. Though we've changed over the years, our values have remained the same.
The Vitamin Shoppe® has over 700 stores throughout the United States and Puerto Rico. However, success for us is not measured by how many stores we open. Success for us means providing a fulfilling customer experience to each person who shops in our store.
Our goal is to make a healthy difference in people's lives every day and travel with each customer on their wellness journey. It matters to us that our customers know we are a reliable resource for their favorite products and also a place where highly trained health enthusiasts are always excited to advise, explain, and share healthy inspiration. From our huge range of top-quality supplements (26,000), to our free Healthy Awards® club and everyday low prices, we make it easier for our customers to make healthier choices every day.